Bryce Harper’s Epic Surprise


Client: Gatorade
Agency: VML
Role: Art Director
Director: Matt Hoffman @ Hoffman Bros
Bryce Harper's bringing fun back to baseball with a twist. We let the team swing like Bryce in a VR setup to show off Gatorade's new 360° experience. The real kicker? Bryce himself showed up, turning VR swings into real-life awe as he unveiled the surprise by removing their goggles.


Austin DeJonge / Creative Director @ FanDuel / New York