Fresh For Everyone
Client: Kroger
Agency: DDB New York
Role: Senior Art Director
The freshest take on fresh. Food photography treated like fine art, shot to feel gallery-worthy and appetite-ready.
Let’s get festive—it was always Christmas in July working on Kroger.
If you’ve made it this far, great. Meet Danielle. This was our first project and still one of our favorites. Through a Kroger contest, we found a lucky, amazing store associate and turned her into the face of a campaign celebrating the quality of people Kroger hires.
Now back to our regularly scheduled commercial break with the song from Tetris (yes, really).