The Sportsbook Draft


Client: FanDuel
Role: ACD/Art
Director: Dan Opsal @ HungryMan
FanDuel is always working on building the perfect roster of sports for our customers to bet on. And, with the Kentucky Derby joining the app in 2024, we’re announcing our newest pick the way an iconic sports brand should. 





To celebrate the Kentucky Derby hitting FanDuel Sportsbook, we launched Horse Name or Nickname—a digital campaign with Kay Adams that mixed horse racing with sports culture, turning education into entertainment for casual fans.
Austin DeJonge / Creative Director @ FanDuel / New York