AUSTIN DEJONGE



FanDuel - ChuckGPT
Rolex - Letters
Kroger - Get Low
Kroger - Doubly Special Dinnerware
Gatorade - The Super Bowl Dunk
FanDuel - The Sporstbook Draft
FanDuel - Responsible Gaming
FanDuel - League & Team
Kroger - Fresh For Everyone
FanDuel - Whole New Ballgame
Gatorade - Bryce Harper’s Epic Surprise
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ChuckGPT


Client: FanDuel
Role: Creative Director
Director: Hank Perlman @ HungryMan
When Charles Barkley bets on the NBA with FanDuel, he likes to get advice from someone he trusts. The only problem? There’s no one Charles trusts more than… Charles. Good thing technology has his back.





As the campaign rolled on, we gave people a way to go beyond the TV screen. We created a fully functioning Charles Barkley GPT that had hundreds of thousands of unique conversations with fans. While Chuck did his thing on air, people could pull out their phones and actually talk to him—turning a passive watch into something personal and interactive.

Not only would he chat back—he’d talk back. Working with ElevenLabs, we built an exact voice replica of Charles Barkley, ready to sound off about everything from basketball to his favorite foods. The result felt less like AI, and more like Chuck being Chuck. You can chat with Chuck at CHUCK.FANDUEL.COM





We also had a little fun along the way. Chuck stopped by to visit his old friend Charles at work, and let’s just say it wasn’t your typical office drop-in.


Austin DeJonge / Creative Director @ FanDuel / New York