ChuckGPT


Client: FanDuel
Role: Creative Director
Director: Hank Perlman @ HungryMan
When Charles Barkley bets on the NBA with FanDuel, he likes to get advice from someone he trusts. The only problem? There’s no one Charles trusts more than… Charles. Good thing technology has his back.






We took the campaign beyond TV—activating it across OOH, social, and even live on set. ChuckGPT became more than a spot, it was a full-scale experience that fans could see, share, and interact with everywhere.




Austin DeJonge / Creative Director @ FanDuel / New York