01 / 0202 / 0213 Gatorade - Bryce Harper’s Epic SurpriseGatorade, Art Director — Bryce Harper’s bringing fun back to baseball with a twist. We let the team swing like Bryce in a VR setup to show off Gatorade’s new 360° experience. The real kicker? Bryce himself showed up, turning VR swings into real-life awe as he unveiled the surprise by removing their goggles.
Agency: VML
Director: Austin Walsh @ AW Studio