01 FanDuel - ChuckGPTCharles Barkley’s most trusted advisor? Charles Barkley.Chuck only takes betting advice from someone he trusts—himself. ChuckGPT ran on TV, OOH, social and live on set, winning a Gold Clio Sports and a Shorty Award.Creative Director · FanDuel In-house · 2025
02 Rolex - LettersFour legends wrote to the next generation.Scorsese, Iñárritu, Cameron and Bigelow each wrote a letter to future filmmakers—and we shared them on film’s biggest stage, the 91st Academy Awards.Senior Art Director · VML New York · 2019
03 Gatorade - The Super Bowl DunkThe victory dunk, for everyone.The Gatorade dunk is seen by millions but felt by a lucky few—so we brought it to everyone. Cannes Gold Lion, Grand Clio Sports, Bronze Effie.Art Director · VML · 2016
04 FanDuel - To The PlayoffsWhere stars become legends.Every dunk, steal and board turned up to 11. A playoff campaign that puts FanDuel fans right in the action.Creative Director · FanDuel In-house · 2026
05 Kroger - Get LowThe grocery ad the internet couldn’t stop remixing.The Krojis dancing to Flo Rida’s ‘Low’ were a hit. The follow-up became a meme: 200+ fan-made versions and 16M+ views on YouTube alone.Senior Art Director · DDB New York · 2021
06 Kroger - Doubly Special DinnerwareDouble the special, double the fun.After a holiday season that was a total bummer, Kroger made it up to everyone with the Doubly Special Dinnerware set.Senior Art Director · DDB New York · 2021
01 / 0202 / 0207 FanDuel - EverywhereFanDuel is everywhere. So we put it everywhere.National, local and digital, set to The All-American Rejects’ take on Johnny Cash’s “I’ve Been Everywhere.”Creative Director · FanDuel In-house · 2026
08 FanDuel - Boostin’ w/ The BoysChaotic brainstorms, now with profit boosts.Bussin’ With The Boys take bizarre hypotheticals way too seriously. We put that energy to work hyping FanDuel’s College Football profit boosts.Creative Director · FanDuel In-house · 2025
09 FanDuel - Home of Home RunsThe only thing better than a home run.Betting on one. To launch FanDuel’s Daily Dinger, we brought in its biggest baseball fan, Blake Griffin, alongside some familiar faces.Creative Director · FanDuel In-house · 2026
10 FanDuel - The Sportsbook DraftHorse name or nickname?When the Kentucky Derby joined FanDuel Sportsbook, we announced it like a draft pick—then turned horse racing into a game show with Kay Adams.ACD / Art · FanDuel In-house · 2024
01 / 0202 / 0211 FanDuel - Responsible GamingThe only betting system that actually works.Coin flips, darts, magic 8-balls—everyone has a system. Two campaigns showed fans the one that works: FanDuel’s Responsible Gaming tools.ACD / Art → Creative Director · FanDuel In-house · 2024–26
12 Kroger - Fresh For EveryoneA fresh new look for grocery.A full brand refresh for Kroger—animated films, gallery-worthy food photography and holiday work—that started by turning a store associate into the face of a campaign.Senior Art Director · DDB New York · 2020–21
13 Gatorade - Bryce Harper’s Epic SurpriseSwing like Bryce. Then meet him.Players stepped into a VR setup to swing like Bryce Harper—then took off the goggles to find Bryce himself standing there.Art Director · VML · 2015
01 / 0202 / 0214 Mixer - MixerworksFireworks the audience could control.To launch Mixer, Microsoft’s interactive streaming service, we let viewers become part of a live fireworks show in real time.Art Director · 215McCann · 2017