Austin DeJonge, ACD
Fanduel / NYC

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Rolex – Letters of Excellence

For the 91st Academy Awards, we asked four of history’s most influential film directors to write letters to the future of filmaking—and then shared those letters on the largest stage.

Agency: VML NY
Role: Senior Art Director
Production: MJZ
Director: Juan Cabral
Kroger – Doubly Special Dinnerware

With the 2020 holidays season being such let down, we knew we had to do something doubly special for 2021. The Doubly Special Dinnerware set was a simple idea – allow everyone to have double the specials, double the food, double the fun — even double the food coma.

Agency: DDB NY
Role: Senior Art Director
Gatorade – Superbowl Dunk

Every year the Super Bowl champions are crowned with the iconic Gatorade dunk—the ultimate symbol of victory viewed by millions, but only experienced by select few. We let everyone share the thrill of victory with an augmented reality mobile Snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.

Agency: VML Kansas City
Role: Art Director


Kroger – Paul to the Wall

In 2020, Kroger went live with “Get Low” which quickly became their most talked about, and well loved commercial. In 2021, we gave the world what they’ve been asking for, a sequel. The same great song with some familar faces and a few new ones—most importantly, even more dancing. Quite a few people were excited to see the commercial come back, some even saw it fit to creat their own versions of the beloved spot.

Agency: DDB NY
Role: Senior Art Director
Production: Hornet Inc.
Directors: Dan & Jason

Page Four

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