FanDuel - ChuckGPT Full Campaign — Austin DeJonge

Austin DeJonge - Creative Director @ FanDuel

01 FanDuel - ChuckGPT

FanDuel, Creative Director — When Charles Barkley bets on the NBA with FanDuel, he likes to get advice from someone he trusts. The only problem? There’s no one Charles trusts more than… Charles. Good thing technology has his back.

We took the campaign beyond TV—activating it across OOH, social, and even live on set. ChuckGPT became more than a spot, it was a full-scale experience that fans could see, share, and interact with everywhere.

Director: Hank Perlman @ HungryMan

Clio Awards — Bronze Clio
Clio Sports — Gold Clio, (3x) Silver Clio, (2x) Shortlist
One Show — Merit
Shorty Awards — Winner, Silver, Bronze
NYFestivals — (3x) Shortlist

Based in New York