Austin DeJonge - Creative Director @ FanDuel
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01    FanDuel - ChuckGPTFanDuel, Creative Director — When Charles Barkley bets on the NBA with FanDuel, he likes to get advice from someone he trusts. The only problem? There’s no one Charles trusts more than… Charles. Good thing technology has his back.

We took the campaign beyond TV—activating it across OOH, social, and even live on set. ChuckGPT became more than a spot, it was a full-scale experience that fans could see, share, and interact with everywhere.

Director: Hank Perlman @ HungryMan

Clio Awards — Bronze Clio
Clio Sports — Gold Clio, (3x) Silver Clio, (2x) Shortlist
One Show — Merit
Shorty Awards — Winner, Silver, Bronze
NYFestivals — (3x) Shortlist
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02    Rolex - LettersRolex, Senior Art Director — For the 91st Academy Awards, we wanted to do something to inspire the future of film. So, we asked four legendary directors to write letters to the next generation of filmmakers—then shared them on the biggest stage of all. The Oscars.

Additional behind-the-scenes content with the directors extended the campaign online throughout the week.

This was one of those unicorn projects that I’ll never forget—and still look back to for inspiration.

Agency: VML New York
Director: Juan Cabral @ MJZ
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03    FanDuel - To The PlayoffsFanDuel, Creative Director — The Playoffs, that time of year where every dunk, shot, steal and board is turned up to 11 and players go from stars to legends—and with FanDuel you are right there in the action.

Director: Matt Aselton @ Arts & Sciences
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04    Kroger - Get LowKroger, Senior Art Director — In 2020, our team created a commercial with Krojis dancing to ‘Low’ by Flo Rida, and it was a hit. What surprised us even more was how the follow-up became a literal viral sensation, inspiring fans to create their own versions of the spot resulting in millions of more views. All told: 200+ fan-made versions, 12M+ fan views, and over 16M views on YouTube alone.

Agency: DDB New York
Director: Dan & Jason @ Hornet
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05    Kroger - Doubly Special DinnerwareKroger, Senior Art Director — The 2020 holiday season was a total bummer, so we knew we had to make up for it in 2021. That’s why we created the Doubly Special Dinnerware set—because double the special means double the fun.

Agency: DDB New York
Director: Thomas Schauer @ Taste
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06    FanDuel - EverywhereFanDuel, Creative Director — FanDuel is now everywhere. So how do you prove it? You put it everywhere. From the national spot to digital and display, we brought that feeling to life nationally and locally, with fun vignettes set to a new twist on Johnny Cash’s classic “I’ve Been Everywhere,” performed by a band I’ve been singing since high school, The All-American Rejects.

Director: Hank Perlman & Christopher Grues @ HungryMan
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07    FanDuel - Boostin’ w/ The BoysFanDuel, Creative Director — Half the fun of Bussin’ with the Boys is their chaotic brainstorms—ranking bizarre hypotheticals and taking them way too seriously. Now they’re putting that energy to work, hyping FanDuel’s boosted Saturdays with College Football profit boosts fans can actually use.

Director: Dugan Gundelfinger @ Epoch
VFX: Preymaker
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08    Gatorade - The Super Bowl DunkGatorade, Art Director — Ah, the Super Bowl Gatorade dunk - the ultimate victory celebration seen by millions but only felt by a lucky few. But what if we told you we could bring that excitement to everyone? That’s exactly what we did. Introducing The Super Bowl Dunk.

Agency: VML

Cannes — Gold Lion, Silver Lion, (3x) Bronze Lion, (9x) Shortlist
One Show — Bronze Pencil, (2x) Merit
Andy Awards — Nominee
Effie Awards — Bronze Effie
Clio Awards — Bronze Clio
Clio Sports — Grand Clio, (3x) Gold Clio, Shortlist
Project ISAAC — Gold
IAB Mixx — Silver, Bronze
Webby Awards — (2x) Honoree
The A-List Hollywood Awards — Shortlist
American Advertising Awards — Gold Addy
AAF | Kansas City — (2x) Gold Addy, Silver Addy
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09    FanDuel - Home of Home RunsFanDuel, Creative Director — Nothing is quite as exciting as a home run. The only thing more exciting? Betting on one with FanDuel, the Home of Home Runs. To promote our new Daily Dinger platform, we brought in FanDuel’s biggest baseball fan, Blake Griffin, alongside some familiar faces.

Director: Matt Aselton @ Arts & Sciences
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10    FanDuel - The Sportsbook DraftFanDuel, ACD/Art — FanDuel is always working on building the perfect roster of sports for our customers to bet on. And, with the Kentucky Derby joining the app in 2024, we’re announcing our newest pick the way an iconic sports brand should.

To celebrate the Kentucky Derby hitting FanDuel Sportsbook, we launched Horse Name or Nickname—a digital campaign with Kay Adams that mixed horse racing with sports culture, turning education into entertainment for casual fans.

Director: Dan Opsal @ HungryMan
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11    FanDuel - Responsible GamingMagic Cat — FanDuel, ACD/Art — Whether it’s flipping a coin, throwing a dart, or consulting with a magic 8-ball, there are countless systems people have created to inform their betting strategy. But the only one that really works? Using Responsible Gaming tools on FanDuel.
Director: Tom Speers @ Smuggler

Pause In Play — FanDuel, Creative Director — In sports, the biggest strategic decisions aren’t made during the game — they’re made during the breaks. The same goes for betting. In this campaign, we show fans that the best time to play their game responsibly with FanDuel isn’t during the game — it’s during the pause.
Director: Paul Geusebroek @ Iconoclast
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12    Kroger - Fresh For EveryoneKroger, Senior Art Director — Fresh For Everyone brought a fresh new look to the grocery industry. My partner and I ran the day-to-day from concept through production, bringing Kroger’s new brand ethos to life through a full brand refresh, a library of animated films, gallery-worthy food photography, and a run of holiday work. It also included Meet Danielle, our first project: a Kroger contest that turned a store associate into the face of a campaign celebrating the people Kroger hires.

Agency: DDB New York
Production: Hornet Inc.
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13    Gatorade - Bryce Harper’s Epic SurpriseGatorade, Art Director — Bryce Harper’s bringing fun back to baseball with a twist. We let the team swing like Bryce in a VR setup to show off Gatorade’s new 360° experience. The real kicker? Bryce himself showed up, turning VR swings into real-life awe as he unveiled the surprise by removing their goggles.

Agency: VML
Director: Austin Walsh @ AW Studio
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14    Mixer - MixerworksMixer (Microsoft), Art Director — To celebrate the launch of Mixer, Microsoft’s new interactive streaming service, we gave fireworks a modern twist with Mixer interactivity. Viewers could become part of the show in real time, making it a one-of-a-kind experience.

Agency: 215McCann
Director: Brig White @ Tool
© Austin DeJonge
Based in New York