04 Kroger - Get LowKroger, Senior Art Director — In 2020, our team created a commercial with Krojis dancing to ‘Low’ by Flo Rida, and it was a hit. What surprised us even more was how the follow-up became a literal viral sensation, inspiring fans to create their own versions of the spot resulting in millions of more views. All told: 200+ fan-made versions, 12M+ fan views, and over 16M views on YouTube alone.
Agency: DDB New York Director: Dan & Jason @ Hornet
