GATORADE — THE SUPER BOWL DUNK
VML Kansas City
Every year the Super Bowl champions are crowned with the iconic Gatorade dunk—the ultimate symbol of victory viewed by millions, but only experienced by a select few. We let everyone share the thrill of victory with an augmented reality mobile Snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.
VML Kansas City
Every year the Super Bowl champions are crowned with the iconic Gatorade dunk—the ultimate symbol of victory viewed by millions, but only experienced by a select few. We let everyone share the thrill of victory with an augmented reality mobile Snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.
Cannes Gold Lion, Silver Lion, (3x) Bronze Lion, (9x) Shortlist One Show Bronze Pencil, (2x) Merit Andy Awards Nominee Effie Awards Bronze Effie Clio Awards Bronze Clio Clio Sports Grand Clio, (3x) Gold Clio, Shortlist Project ISAAC Gold IAB Mixx Silver, Bronze Webby Awards (2x) Honoree The A-List Hollywood Awards Shortlis American Advertising Awards Gold Addy AAF | Kansas City (2x) Gold Addy, Silver Addy