Austin DeJonge, ACD
Fanduel / NYC

Dolor sit amet, consectetur adipiscing elit. Suspendisse purus velit, pretium et vulputate id, consequat dignissim eros. 

Email
Instagram
Twitter
Lorem Ipsum

Dolor sit amet, consectetur adipiscing elit. Suspendisse purus velit, pretium et vulputate id, consequat dignissim eros. 

Email
Instagram
Twitter



MIST TWST — REFRESHINGLY TWSTED
VML Kansas City
To launch Mist Twst as a social first brand, we needed to recapture the attention of our 1.2M followers and introduce them to the new Mist Twist. To do so, we had to push both our channel strategy and voice to stand out amongst a sea of social feeds that had grown cluttered with bland content that failed to grab attention. So we leaned into the insight that millennial men are most comfortable when someone else is with them, making them more likely to try new things. They’re not just an odd couple, they’re a couple that’s odd.