Austin DeJonge, ACD
Fanduel / NYC

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MIXER — MIXERWORKS
twofifteenMcCann

Mixer is a next gen game streaming service that’s changing one-way streaming forever by making it so viewers get to watch and interact with their favorite streams. So to celebrate the launch of this new streaming service, on May 25th, 2017 we took one of the oldest ways to celebrate and gave it a modern update: Mixer interactivity. The first-ever two-way hyper-interactive live-streaming fireworks show.





Day-of launch, we first introduced the new Mixer logo via blue and white bursts. The entire installation was built by hand out of hundreds of flares and took all of three seconds to ignite. This slow-mo reveal swept across social media as it sparked curiosity and set the stage for the interactive live-streaming fireworks show to come.






Mark