Austin DeJonge, ACD
Fanduel / NYC

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“LOWER THAN LOW” :30s (Broadcast)


KROGER – LOWER THAN LOW
DDB New York

In 2020, Kroger went live with “Get Low” which quickly became their most talked about, and well loved commercial. In 2021, we gave the world what they’ve been asking for, a sequel. The same great song with some familar faces and a few new ones—most importantly, even more dancing. Quite a few people were excited to see the commercial come back...




...and a few of them got pretty creative (or weird) and made their own ‘interpretations’ of the ad. These are a few of my favorites.