GATORADE — BRYCE HARPER’S EPIC SURPRISE
VML Kansas City
From virtual to reality. Bryce Harper is making baseball fun again. To promote the new 360° Gatorade Bryce Harper Virtual Reality Experience, we created a micro-event and invited the team to step into Bryce’s shoes. Teammates took turns taking major league at bats becoming Bryce in VR headsets. But to take the event even further, we surprised the team with the man himself—turning the virtual into reality. One-by-one Bryce removed VR googles and shocked players into stunned disbelief.
VML Kansas City
From virtual to reality. Bryce Harper is making baseball fun again. To promote the new 360° Gatorade Bryce Harper Virtual Reality Experience, we created a micro-event and invited the team to step into Bryce’s shoes. Teammates took turns taking major league at bats becoming Bryce in VR headsets. But to take the event even further, we surprised the team with the man himself—turning the virtual into reality. One-by-one Bryce removed VR googles and shocked players into stunned disbelief.
Clio Sports Shotlist Webby Awards Honoree AAF | Kansas City Silver Addy